Shiseido was looking to significantly increase customer loyalty, with the aim that these act to a certain extent, of prescribers of the brand.
To do this, they opted to organize an ambitious loyalty program, which would keep the brand’s conversation with customers, as well as reward them for their purchases, loyalty and prescription.

Shiseido was looking to significantly increase customer loyalty, with the aim that these act to a certain extent, of prescribers of the brand.

To do this, they opted to organize an ambitious loyalty program, which would keep the brand’s conversation with customers, as well as reward them for their purchases, loyalty and prescription.

In just over 4 years of work, the objectives set by the brand were widely achieved, obtaining the following figures:

• Achievement and management of more than 9,600 members in the Omotenashi club.
• More than 8,000 gifts managed, through the Artyco logistics department.
• More than 3,000 calls received from Artyco customer service.
• More than 1,500 calls issued from our contact center