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Análisis de datos para Renault Retail Group

Análisis de datos para Renault Retail Group

Collection and analysis of data during the “Family Fun Day” event of Renault Retail Group

Marketing | Estrategia | Business Intelligence

Collection and analysis of data during the “Family Fun Day” event of Renault Retail Group

Marketing | Estrategia | Business Intelligence

Which was
our challenge?

Once a year, the Renault Retail network organizes an event for its clients and potentials, which, framed under the family concept, offers a day of fun for everyone.
During the event, attendees can carry out vehicle tests and leave their details to receive a commercial offer for the car in which they are most interested.

How did we
do it?

From artyco we organize all the actions of the event for data management:

  • Personalized communication thanks to exhaustive segmentation.
  • Sending invitations to people registered on the landing.
  • The management of the allocation of parking area
  • Reception of attendees with CRM data
  • Creation of an ad hoc app for new registrations in their CRM
  • Measurement of event attendees and analysis of campaign success

Results

Renault Retail Group managed to expedite entry to the event with accreditation related to their CRM data.

Thanks to this agility we were able to offer our client the observation of attendance data in real time.

The increase in the database was 35%.

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hola@artyco.com

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