Shiseido was looking to significantly increase customer loyalty, with the aim that these act to a certain extent, of prescribers of the brand.
To do this, they opted to organize an ambitious loyalty program, which would keep the brand’s conversation with customers, as well as reward them for their purchases, loyalty and prescription.

In 2008 it began a loyalty plan for Shiseido consisting of: personalized beauty plans, personalized cards for VIP clients, newsletters with news and promotions, communications and launches, birthday greetings, exclusive club magazine and sending gifts.

At Artyco, we manage the entire program, also synchronizing the club’s website with the database, managing the telephone service (information, claims and redemption of points), and carrying out the logistics service for the provision and delivery of gifts.

In just over 4 years of work, the objectives set by the brand were widely achieved, obtaining the following figures:

• Achievement and management of more than 9,600 members in the Omotenashi club.
• More than 8,000 gifts managed, through the Artyco logistics department.
• More than 3,000 calls received from Artyco customer service.
• More than 1,500 calls issued from our contact center