Ramón Bilbao, twentieth winery worldwide in 2014 by number of awards received (90), launched its Loyalty Club for retail customers in early 2015.

Within the medium and long-term strategy, Ramón Bilbao has his club, Clubventurio, as the cornerstone of the efforts to build customer loyalty and recruitment.

Generating a brand engagement, implementing a regular communication channel and stimulating the commercial activity of clients are the main objectives they pursue.

In order to reduce the abandonment rate that was suffering in its eCommerce, the Ramón Bilbao wineries, artyco decided to integrate its online store with Lead on Site, and monitor the visits of clients and potentials.

In addition, a WebChat configured with a trigger was integrated that made the WebChat pop up to users with high scores.

Behind, a specialized agent personally attended to that user, guiding him towards the purchase, and promoting up and cross selling.​​​​​​

Positive perception of the brand due to the immediate attention of the agent.

Increase of the conversion rate by 5%.

Reduction of the abandonment rate of the shopping cart by 26%.