WebChat para Ramón Bilbao - artyco | the data driven company
91 640 41 50 hola@artyco.com

Excellence in customer service as the key to success

Data | Tecnología | Business Intelligence

Excellence in customer service as the key to success

Data | Tecnología | Business Intelligence

Which was
our challenge?

Ramón Bilbao, twentieth winery worldwide in 2014 by number of awards received (90), launched its Loyalty Club for retail customers in early 2015.

Within the medium and long-term strategy, Ramón Bilbao has his club, Clubventurio, as the cornerstone of the efforts to build customer loyalty and recruitment.

Generating a brand engagement, implementing a regular communication channel and stimulating the commercial activity of clients are the main objectives they pursue.

How did we
do it?

In order to reduce the abandonment rate that was suffering in its eCommerce, the Ramón Bilbao wineries, artyco decided to integrate its online store with Lead on Site, and monitor the visits of clients and potentials.

In addition, a WebChat configured with a trigger was integrated that made the WebChat pop up to users with high scores.

Behind, a specialized agent personally attended to that user, guiding him towards the purchase, and promoting up and cross selling.​​​​​​

Results

Positive perception of the brand due to the immediate attention of the agent.

Increase of the conversion rate by 5%.

Reduction of the abandonment rate of the shopping cart by 26%.

We work with the best tools and partners

+34 916 404 150

hola@artyco.com

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