Increase of qualified traffic to the web in order to increase the number of members
Marketing
Increase of qualified traffic to the web in order to increase the number of members
Marketing
Which was
our challenge?
Inacua, is a sports center that has five impressive gyms throughout Spain. We were challenged to increase qualified traffic to their website, in order to publicize their products and services. The general objective was to increase the number of members in their gyms.
How did we
do it?
At ARTYCO we carry out an analysis of the situation, which would give us a complete overview of its competitors, the target audience and the sector. Then, we made an action plan with all the tactics that we would carry out to achieve the objective proposed by Inacua.
We launched a SEM campaign, based on location and people interested in joining a gym.
We started an SEO strategy: With actions aimed at improving the visibility of the Inacua website in the search engines for the keywords with the most conversion in the market niche.
In addition, we reinforce Inacua’s presence on social networks with Facebook campaigns segmented with the interests of the target audience.
Results
Significant increase in web traffic compared to the previous year.
Significant increase of leads.
Increase in the number of members through web forms.
We work with the best tools and partners

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